Keynote Details

Python Summit 2020
22. - 24. April 2020 | München
Das große Trainingsevent für Python

Özge Sahin


23 Apr 2020
09:00 - 09:30
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Market Segmentation in the Era of Big Data

23 Apr 2020
09:00 - 09:30

This talk is for you if you would like to learn how to combine various independent data sets to allow for better segmentation of your market. Data has been the foundation of research for many years, but as of late a paradigm shift is taking place. Nowadays researchers and practitioners are utilizing various data for patterns and structures that result in new hypotheses. Corporates are benefiting from this shift as there are large amounts of internal and external data available from search engines, meteorological services, etc.

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